Privacy Policy

Your privacy is important to us. This Privacy Policy describes how the website informacaoagora.com, operated by PLENUS MEDIA LTDA, created and operated in Brazil, manages information related to users, in compliance with the Brazilian General Data Protection Law (LGPD – Law No. 13,709/2018) and, where applicable, the General Data Protection Regulation (GDPR – EU 2016/679).

By accessing or using this website, the user acknowledges and accepts the terms of this Policy.

1. Identification of the Data Controller In accordance with applicable legislation, the Data Controller responsible for processing personal data is:

• Controller: PLENUS MEDIA LTDA. The website informacaoagora.com operates exclusively as a content publisher and does not sell products or services, nor does it actively process personal data for advertising purposes.

2. Role of the Website as a Publisher The website informacaoagora.com provides informative and editorial content, as well as advertising spaces. The collection and processing of data related to ad viewing, measurement, and ad personalization are carried out by external partners, especially Google AdSense / Google Ad Manager, according to their own privacy and data protection policies. The website does not directly access, store, or control the personal data used by advertising partners.

3. Data That May Be Collected Data may be collected in the following ways:

• Information voluntarily provided by the user, such as email addresses submitted through contact forms;

• Browsing data automatically collected through cookies and similar technologies, such as IP address, browser type, pages visited, and time spent on the site.

4. Purposes of Data Processing Data may be used to:

• Ensure the proper functioning of the website;

• Improve user experience and optimize content;

• Respond to user messages or inquiries;

• Comply with legal or regulatory obligations.

5. Legal Basis for Data Processing (LGPD and GDPR) Data processing is carried out based on the following legal grounds:

• a) User Consent (LGPD – Art. 7, I | GDPR – Art. 6(1)(a)) Where necessary, especially for cookies and advertising technologies, processing is carried out based on the free, informed, and explicit consent of the user, which may be withdrawn at any time.

• b) Legitimate Interest (LGPD – Art. 7, IX | GDPR – Art. 6(1)(f)) It is used in a limited and proportional manner to:

  • Display non-personalized ads;

  • Perform performance measurements and statistics;

  • Ensure website security and prevent fraud.

6. Data Retention and Storage Personal data is stored only for the period necessary to fulfill the purposes for which it was collected. When processing is based on consent, data is retained until consent is withdrawn or is no longer necessary. Data retained for legal or regulatory reasons is stored for the period required by law. After that period, the data will be deleted, anonymized, or rendered inaccessible.

7. Cookies and Tracking Technologies We use cookies and similar technologies to enable the website to function, measure traffic, and display advertising. Users can disable cookies through their browser settings, understanding that this may affect the website’s functionality.

8. Third-Party Cookies and Advertising This website uses third-party services, including:

• Google Analytics

• Google AdSense / Google Ad Manager (DoubleClick cookie) Google and its partners may collect and process data in accordance with their official policies: https://policies.google.com/technologies/partner-sites

9. Advertising Control and Ad Preferences Users can manage or disable ad personalization through:

• Google Ad Settings: https://www.google.com/settings/ads

• YourAdChoices: https://www.youradchoices.com

10. User Rights (LGPD) According to Article 18 of the LGPD, users have the right to:

• Confirm the existence of data processing;

• Access their personal data;

• Correct inaccurate or outdated data;

• Request anonymization, blocking, or deletion of data;

• Request data portability, where applicable;

• Obtain information about data sharing;

• Withdraw consent;

• Object to processing based on legitimate interest.

11. Exercise of Rights Requests related to data protection can be sent to: [email protected] All requests will be reviewed in accordance with applicable legislation.

12. Google Analytics Opt-out Users can prevent Google Analytics tracking through: https://tools.google.com/dlpage/gaoptout

13. External Links Our website may contain links to third-party websites. We are not responsible for their privacy practices.

14. Data Security We adopt technical and administrative measures to protect data against unauthorized access, misuse, or loss.

15. Policy Updates This Privacy Policy is effective as of 2026 and may be updated at any time. Continued use of the website constitutes acceptance of any modifications.